Pickles & Ice Cream

Straight from the craving of real moms, Pickles and Ice Cream is the ultimate pregnancy cookbook, served with a collection of the craziest things pregnant women crave. Each dish has been painstakingly recreated, tasted and reviewed by us so you don’t have to.

Important reminder: Make them at your own risk.

This project is one of my favorite pieces in my portfolio because it was my introduction to side projects. I had tried to sell it to at least 3 different creative directors but they never had faith in it. But I still had. And once I realized I could make it without their help, I became my own creative director and that was a beautiful realization. The first version of the website went viral and got us a book deal and – perhaps – a TV show in the making.