The Team

Who are we, you ask? We’re the freaks of advertising & design – passionate with a hint of – yep, you guessed it – freak. The freakiest part is we still have hope for our industries. We’re ever-ready to celebrate the ideas and talent that makes the ad industry worth being a part of. Scrappy people and international talent, that’s The Side Show for you. This is the part where we say “Yeah!”, jump up in the air, there’s freeze frame on us and upbeat 80’s music fades us out.

Josh D. Weiss - President

Josh is a freelance Creative Director/Art Director based out of Los Angeles. He’s previously worked with TBWA\Chiat\Day NY + LA, Saatchi & Saatchi LA, Havas NY and BBDO Atlanta. His side projects have included The Trump Rio Grande Hotel, The Big, Little Book of Strange, Weird, Bizarrely 100% Real Animals (But Not Really), A Clear Pair of Socks and Fuck Type. As you are reading this, his cat Killbot 3000 is probably harassing him.

Sunita Deshpande - VP, Creative

Sunita is a Miami Ad School grad living in NYC (& LA when NYC is cold.) She started at Berlin Cameron as a copywriter, freelanced at places like JWT, McGarry, Translation, took acting & improv classes on the side and booked 8 episodes on a recent Marvel show, and most recently a creative director at FCB.  She loved writing THE BIG BOOK with Josh and envies his hat.

Serra Semi - VP, Website Design

Serra is a creative director running her design studio LUMENS, specializing in brand aesthetics from brand strategy to website design to marketing.  She is the co-host of Gatsby Fridays @gatsbyfridays, a podcast about getting the best out of a creative life from two Creative Directors working around the world and based in New York City.  In her free time she mentors young creatives and works on her painting and hand lettering projects.  When she has any free time to spare, she enjoys cooking elaborate dinner parties and doing yoga.  


Jessica Urgo - VP, Live Events

Urgo” is technically a Freelance ACD copywriter with all the usual awards, but rather than climb the career ladder she has chosen to ascend by jungle gym. Though she started out on the traditional ad route, she has since built in-house creative teams, led marketing for a FinTech start-up and recently pivoted to building worlds through experiential projects both virtually and in-person. Having lived in 10 states, 2 countries and constantly solo-traveling to climb mountains, she’s native to nowhere and is ever searching for the next big challenge.