✓ 140,000 visitors from 150+ countries, and got most famous in Brazil (Obrigado, amigos).
✓ Featured on Adweek. Then Adweek again.
✓ Offered a billboard slot to display the idea in Times Square, New York. For free.
✓ Contacted by Atlantic New York, Grey New York, Ogilvy London, R/GA London, Wunderman Thompson Singapore, McCann Bucharest, TBWA Auckland, TBWAChiatDay LA, Impact BBDO, and FP7/McCann Dubai.
✓ An ex-employee of Cannes Lions told us we did a good job.
✓ Got Cannes Lions to free their archive to all creatives under 30 globally.
✓ Won 0 awards, but millions of hearts.