Losing Your Narrative
One of the worst feelings when you’re between jobs is the sense that you’ve lost control of your own narrative.
Balance the Scales
$30,009,833. That’s the average Cannes Lions submission fee this year multiplied by the total number of submissions last year.
This isn’t a rant about award shows though. This is a potential solution to the diversity problem the ad industry is having.
Cancel “Should”
“I should be at xyz agency. Not making banners.” – Junior
“I should be a senior creative by now.” Mid-level creative
“I should be making six figures.” – Everyone underpaid in advertising
“I should have an award in advertising by now.” – all creatives
Don’t $h1t on Juniors
It always grinds my gears when people 💩 on junior creatives. We were all juniors once, where is the compassion?
Jon Soto is a National Treasure.
He’s also a Creative Director. A Master of Comedy. And a Door Opener. But not like a concert gate attendant. The kind that helps others succeed.
Don’t Leave Money on the Table
Don’t leave money on the table. Don’t leave money on the table. Don’t leave money on the table. Yesterday I saw a job listing looking for a freelance ACD/CD that was stupidly underpaid.
Josh D. Weiss, Advertising Failure
I’m an advertising failure, and that’s what drives me. I haven’t won any awards. My campaigns haven’t broken the cultural zeitgeist and it befuddles me when people say they look up to me.
However, the reality is that even though I’m looking up towards giants and comparing myself. There are other people out there who look up and see me.
Tame Your Mind, the rest will follow
One thing I wish I was told upon my first lay off—the biggest obstacle you will have to tame is your mind.
5 THINGS I LEARNED OVER THE YEARS AS A CREATIVE DIRECTOR
1 – Never, ever talk shit about other creatives.
5 THINGS THAT WILL MAKE YOU A BETTER CREATIVE DIRECTOR
1 – LEARN the job from the bottom. Start as a junior writer or graphic designer. Know what you’re asking your team to do and how to actually do it.
