Originally published on LinkedIn in December, 2022.

1 – LEARN the job from the bottom. Start as a junior writer or graphic designer. Know what you’re asking your team to do and how to actually do it.

2 – EMBRACE data but don’t be shackled by it. Clients need to see it somewhere in the work. And make sure you understand the logic behind the media plan.

3 – MAINTAIN currency on all creative software and social platforms. Be prepared to step in at any moment.

4 – PUSH hard for clear, concise briefs and true behavioral insights. And keep pushing until you get it.

5 – STAY in the game until the job is done. Your team will respect you more if you’re there with them until the end.

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