Originally published on LinkedIn in January, 2023.
Don’t leave money on the table. Don’t leave money on the table. Don’t leave money on the table. Yesterday I saw a job listing looking for a freelance ACD/CD that was stupidly underpaid.
Some of these numbers might be outdated but here’s my general guide to what you should be getting paid at each level as a creative based on my experiences and talking to others in the industry over the last few years.
— Fulltime —
Jr: $50-70k
Mid: $70-95k
Sr: $95-125k
ACD: $125-200k
CD: $200k+
— Freelance —
Jr: $300-$500/day
Mid: $500-800/day
Sr. $800-1100/day
ACD: $1100-1500/day
CD: $1500+
These are not hard and fast numbers and only meant to serve as a guide. Additionally, your financial situation may require you to take a gig below your skill level or for a lower rate. That is a decision only you can make, don’t let anyone guilt you for that if you need money. After all, it’s stupid to turn down a day rate because of $100/day.
What do you all think? Are these numbers still accurate or outdated? Anything you want to add?
Edit: Should clarify that this is for large markets like LA, NYC and SF. Other cities will have different rates based on cost of living (or percieved cost of living).
– Josh D. Weiss is a Co-Founder of The Side Show and Freelance Associate Creative Director
