I've crafted copy for 9 years and explored the realms of creative direction for 2 years, in one independent agency in Lithuania. During this epic saga, I stumbled upon a truth: I'm more drawn to long lasting branded content than those quick flings we call ad campaigns. I've become the magnet for branded content, both for clients and myself. Then, in a plot twist that could rival my mother’s messaging history, I decided to ditch ‘branded’ and jumped into ‘content’ as the Head of Children and Youth Content at Lithuania's national broadcaster. Picture this: one day, I'm clutching an Emmy award, and everyone's scratching their heads, asking, "Where on Earth is Lithuania?"