Side with BIPOC talent

(Student Competition)

Backdrop

A look at the racial breakdown in the U.S ad industry shows how much we lack in diversity. While some initiatives have attempted to address lack of diversity by championing black, indigenous, and other people of color talent  (i.e 600 & Rising, 100 Roses), little to no progress has been made. If you’re currently a student at any university around the world and you would like to help solve this issue, this brief is for you.  

Ask

Create a side project that changes the perception of addressing diversity from a chore to something beneficial and important.

Target

The big dawgs. We’re talking c-suite execs and anyone in leadership.

Deadline

Submission Open August 1st
Extended Deadline October 8

Specs

All executions welcome – could look like a poster, illustration, website, or even a tweet. Must be a student, up to 2 per team. 16×9, 4 pg (max) pitch deck/ 1:30 case study video.

Prizes


Winner:  1 Mentorship sesh with judges over zoom + mula
Runner Up: Mentorship sesh with @BreakingAD + lil mula

Meet our Judges

Shanteka Sigers

Head of Scaled North America for Facebook Creative Shop

Jessica Toye

CD at Adam & Eve DDB NY