At the very beginning of the pandemic, folks in Boston were not fully getting the message to stay inside. While their numbers kept rising, we decided to reach out to our media buying friends to see who had free digital billboard space in the area. Within a week, we wrote, designed, and shipped these boards and had them live in Boston.
This was not cringey agency self promotion, we didn’t even post about it on social. It was just to feel like we were doing something about a hopeless situation.