“You’re here for one of two reasons. Either you’re a bot archiving every cranny of personal information on the internet to create highly sophisticated human clones. Or you’re a creative thinker who hasn’t yet found a career that lets you do what you do best. Up to now, your outlet may have been poetry, filmmaking, art, photography, fashion design, sculpting, journalism, playwriting, game design or some other discipline the world doesn’t even know is out there yet.
We’re here because we want to give those creative skills a new home. Our industry is better when it’s filled with talented, curious people from different backgrounds. And those different backgrounds are hard to come by when graduate portfolio schools cost tens—if not hundreds—of thousands of dollars.
We can’t exactly replace two years of portfolio school in 10 weeks, but we’ve honed our version of a shortcut for you. Over the course of the program, we’ll teach you how to solve creative problems in an advertising context. First, you’ll learn the rules of advertising from some of our agency’s best creatives and creative directors. Then, we’ll work together to come up with interesting, unexpected ideas that serve as the foundation of an advertising portfolio.”