Typography sits at the intersection of verbal and visual communication and, when used thoughtfully, is one of the most effective tools for reinforcing a message. We’ll examine recent presidential campaigns’ strategic uses of typefaces and lettering to support their candidates’ narratives, and explore the process for developing the Mel for Progress campaign identity.

Eric Doctor is a designer and teacher in New York City specializing in wordmarks and typefaces, generalizing in everything else, and working with and for good people. A dues-receiving member in good standing of The Unemployed Philosophers Guild since 2014, Eric teaches typography and design at Parsons School of Design and Miami Ad School New York. He served as design director and deputy campaign manager for Melquiades Gagarin’s recent congressional run in NY-6.