As a completely new medium, AR has completely new parameters. The best way to conquer unfamiliar challenges is by rigorously understanding the elements that make up a good experience. And part of this understanding lies in appreciating the fact that it takes so much more than top-notch tech to transform an execution from a gimmick into an effective experience. Resh Sidhu presents an Augmented Reality talk that will educate, inspire and enable attendees to understand how to harness the power of this medium.
Resh Sidhu is the ECD of Barbarian Group who has won multiple awards from Cannes to The Clios. She is a VR and AR guru and is known for her outstanding contributions to the field of digital, film, immersive technology, and advertising.