True Colors

What if brand logos were as white as their leadership? Would you still shop these brands? Would you still follow them on Instagram? Would you think differently of a company if you found out that they were targeting the same cultures that they refuse to accept into their own? Do you care at all? True Colors is a project that is simply designed to help people visualize corporate whiteness. By altering logos of the world’s most famous brands, we ask people to take a second look at the companies and industries that are shaping the world around us.