The Student Art Pass allows students access to museums and galleries across the UK for just £5 a year. But when passes must be purchased between September and December and the locations are all closed due to the pandemic, how can you expect students to pay from something that they won’t see the benefit of until the New Year?
Introducing The Art Passport. We use Animal Crossing, a digital that this audience is already active in, to host all of the museums and galleries in a way that is fully interactive. As it can be accessed anywhere at any time, alone or with others, it provides a way to explore culture and make new friends from the comfort of their own home.