Business/Product | The Gallery

Sunny Bum

business/product - shortlist - 2020, Featured

Is This Your Project?

I moved from Australia to Amsterdam 2 years ago, and quickly swapped my surfboard and towel for a bike and a rain jacket. Dutch starter kit complete, I started to ride everywhere, and soon noticed the torn, ripped, bruised, wet, plastic-wrapped, sad-looking bike saddles around the city. My producer mind started to ramble about bringing some comfort and warmth to the cold and sad seats of Amsterdam.

Next thing I know:

my partner trademarked a name,

my friend made a brand identity,

we turned over 20+ prototypes,

and Sunny Bum was born. A fully lockable and reversible bike seat cover, with one soft wool side for riding, and one waterproof side for parking. We have 4 colours available, and are hoping to start produce and designer collaborations soon.

Is This Your Project?

If this is your project, please send us an email with the link of this page to info@thesideshow.org with a headshot and a bio of yourself so we can add it to this section. If you had multiple people work on this project, please create a team name, a bio for the team and be sure to include the names of all the contributing members. Thank you!