It’s 2020, there’s a pandemic, people won’t wear their damn masks.
This project started from a simple play on words, “do it for the gram” where in place of Instagram, people are taking action for Grandma, recognizing and promoting that the actions we take are greater than ourselves.
Bethany Patton is a Creative Director from Rochester, New York. With a background in social media and marketing Bethany specializes in brand identity, concept development, and strategy. She is interested in the effect of social infrastructure design and third spaces. Bethany works to inspire hope in culture and the community to make people understand, believe, and act.