Bruce Beach & Inkweell

Being an LA-based agency, it so important that we uncover hidden history in Los Angeles. We took a snapshot of Black history in beach communities throughout Los Angeles.

Starting off by highlighting Bruce Beach which is located on the coast southwest of Los Angeles in the city of Manhattan Beach. A young and ambitious married couple, Willa and Charles Bruce purchased some of the lands that made up Bruce’s Beach in 1912. They added three lots to the original land and soon set to work, establishing a resort that was open to all African Americans. Given that segregation practices had restricted most beach access for Black people in the city, the new resort was welcomed by many who had until then hardly had the chance to experience the area’s coastal beauty.

We also highlighted Santa Monica’s The Inkwell. Established in the late 1800s, hard-working Black folks could take it easy within a number of the Santa Monica boardwalk’s Black-owned establishments, like La Bonita Bathhouse, Thurman’s Rest A While Apartments, and the Dew Drop Inn and Café.

We drove traffic to get people to sign the petition in order to bring awareness to this beach. Song by Rose Gold