Sponsorship Opportunities

Thank you for your interest in sponsoring The Side Show! We’re the only award show focused on the side projects in the advertising and design communities.

We’re a small team of creatives dedicated to showcasing the orginal works of like-minded visionaries.

Frequently Asked Questions

Why become a sponsor?

To bring the original, inventive, and gifted works of creatives out into the world to be seen.

Where does the money go?

A few places. Firstly, the website. Our Gallery and Library hold over 500 entries (and are continuously growing as more submissions come in). Secondly, various plug-ins that allow us to operate the site efficiently.

In our first two years, submission fees covered our expenses. However, our desire to create something with a low barrier of entry that could be enjoyed by all drove us to eliminate entry fees. This also meant we had to get rid of prize money.

What will sponsors allow us to do?

As mentioned, running the site from a purely technical standpoint costs money. So keeping The Side Show online is the primary goal.

Other benefits of being fully funded include holding regular in-person and virtual events with industry leaders, small stipends to compensate staff for their time and prevent burnout, and creating a permanent home for creativity that isn’t paid for by clients. 

How much traffic does The Side Show get?

In the first year since The Side Show launched under its current gallery format, the site has had over 22k page views. The first two years the site existed we had over 50k. We believe as we continue to build out the site with additional offerings and events, these numbers will increase.

Sponsorship Levels

Please note all sponsorships unless otherwise noted are for one year but can be renewed.
 
$10,000 – Ringmaster

Naming Rights

Augmentation of The Side Show to
“The Side Show presented by [Your Name Here].” 
 
$5,000 – Center Ring
 
Section Sponsorship
Featured in header of section page for one of the following:
Gallery, Library, Spotlight and/or Events.
 
$2,500 – Grandstands
 
Submissions
Featured in header of page along with a note letting submitters know their entry fee has been paid for by your organization.
 
Featured Projects
“Featured Projects presented by [Your Name Here]” wherever featured projects appear throughout the site.
 
 
$1,000 – Bannerline
 
Gallery – Individual Category
Featured in header of category page. Categories available:
Business & Product, Film, Music, Performance Art, Podcast, Social Good, Social Media, Writing, Visual Arts, WTF & Other
 
Library – Individual Category
Featured in header of category page. Categories Available: Ad & Design News, Ad Schools, Creative Archives, Make Something, Networking, Paid Resources, Podcasts, Reading, Social, Tools
 
Live Events – 3 Events
Co-Sponsorship of three events with The Side Show. Co-sponsor to appear in all social posts, promotion and assets created for the event.
 
$500 – After Show
 
Live Events – 1 Event
Co-Sponsorship of one event with The Side Show. Co-sponsor to appear in all social posts, promotion and assets created for the event.
 
Submissions
Featured in header of page along with a note letting submitters know their entry fee has been paid for by your organization.
 
Value Adds
 
Sponsorship page inclusion with your logo grouped with others at the level you sponsored for duration of site’s existence.
 
Announcement of sponsorship via social post (1) and reminder posts (2).